James Miana Muikia is one of the founders of Phyma Fresh. He serves as the Director in charge of finance. In this capacity, he provides quantitative information that is used to guide the entire management team in strategic decisions as well as help in formulating budgets and functional plans of the company. As the financial director, he is also responsible for the accounting function ensuring that there is a strong and functional internal control system and that proper books of account are kept in accordance with International Accounting Standards.
The current Managing Director of Phyma Fresh Produce Limited is Ms. Phyllis Maina. She is responsible for the strategic direction of the company. The function ensures that culture of the company is upheld and observance of the “fingerprint” of the company i.e. the Mission Statement, Vision, Goals and the Values of the company. She also doubles-up as the Operations Manager. In this her key role is to ensure that all the departments work harmoniously to fulfill the set goals in line with the company policies, rules and regulations and the code of conduct. Phyma’s Operations Manager also serves as the Marketing Manager. As the marketing manager she is responsible for product development, creation of new markets, maintaining existing clientele, market penetration, market intelligence, product strategies, pricing strategies, promotion strategies, and distribution strategies.
The Technical and Procurement Manager at Phyma Fresh Produce Limited is Mr. Charles Warui Thiong’o who has over 14 years’ experience in the Industry. The Technical Manager is responsible of ensuring the company grows and delivers the produce on time from the company’s farms to the packhouse. He ensures that the company grows, delivers, processes and ships the produce in accordance with the laid down standards. The Technical Manager is also responsible for recruiting the contracted farmers (outgrowers) and ensures that they deliver the produce according to the accepted standards. The Technical Manager also sources the required inputs from the suppliers e.g. seeds, fertilizers, pesticides. that are used in the company’s farm as well as advancing inputs to the outgrowers. He is supported by an agronomist and field technicians to ensure the technical side of the business runs smoothly. At Phyma, the Technical Manager is handles the procurement function. As the manager in charge of procurement he ensures that there is adequate produce to be processed to meet the available orders. When the company’s own farms and the out-growers shortfall, he sources the required produce from independent or trusted suppliers. The Procurement Manager also administers payment for the suppliers and the out growers.
The Product Development Assistant at Phyma is Ms. Joyce Njoki Maina. Her core responsibilities are Pricing, Product placement, Product promotion and Customer Service i.e. to evaluate pricing of products, how the products are priced and sold, find new and maintain existing customers. She sets main objectives after determining demand and supply. By placing decisions she determines the channels, coverage, assortments, locations, and inventory as well as transportation logistics. She is in charge of relationship management in sustaining the funnel of future sales by listening to customers, whether by email, social media or traditional ways (culture) to enable the company redevelop or better product brands. She is also responsible for the company’s corporate communications activities i.e. customer care and public relations.
The Internal Auditor at Phyma is Mr. Lenny Kuria M. His core responsibilities include giving an independent and objective assurance designed to add value and improve the company’s financial operations. The internal audit activity helps the company accomplish its objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of risk management, control and corporate processes. He also evaluates the adequacy of the system of internal controls to recommend improvements or changes in controls; when need arises, he also doubles up as the I.T officer at Phyma Fresh Produce Limited.
The Agronomist at Phyma, Mr. Isaac Wanyonyi Timona, is in charge of studying crop production in order to discern the best ways to plant, harvest and cultivate the crops, regardless of climate. He also comes up with methods of controlling weeds and pests to keep crops disease-free. This way, he helps our contracted farmers to produce the finest crops, on a consistent basis. He works closely with field technicians who report back to him on a regular basis. The field Technicians offer technical support to our contracted small-scale farmers to ensure best attainable qualities and quantities of crops. He trains the field technicians who in turn train the farmers and on best crop production practices, crop protection and quality control. He also carries out regular field inspection visits to ensure the international standards on good agricultural practices are maintained.